Finding the right marketing leadership can make all the difference for a business that wants to grow. Some teams need fresh ideas and proven strategies while others look for experienced guidance to unify their marketing and sales. Many companies today face a choice between hiring an agency, bringing on a full-time executive, or trying a mix of both. There are new options offering expert leadership, smart strategy, and hands-on help without the burden of building a big in-house team. Want to see how these new approaches stack up and which one might fit your plans? The details might surprise you.
Table of Contents
Kadima Fractional CMO
At a Glance
Kadima Fractional CMO delivers executive-level marketing leadership without the overhead of a full-time hire, tailored specifically for startups and growing B2B companies. It blends hands-on strategic direction with tactical execution powered by AI automation, so you get both planning and measurable pipeline results. If you need marketing clarity and momentum fast, Kadima is built to embed with your team and drive revenue-focused outcomes.
Core Features
Kadima provides fractional CMO services that include strategic development, demand generation, and ongoing execution support. The offering centers on AI automation integration to streamline marketing workflows, customized growth strategies, and implementation using modern AI tools. Continuous support from a team of fractional marketers and AI experts ensures adoption of AI innovations and keeps tactics aligned with KPIs. The model is practical: strategy, playbooks, execution, and feedback loops all under one roof.
Pros
- Cost-effective alternative to a full-time CMO: Kadima lets you access senior marketing leadership and playbooks without the salary, benefits, or long-term commitment of hiring a C-suite executive.
- Expertise in AI automation for marketing efficiency: The team designs and implements AI-driven workflows that reduce manual tasks and accelerate lead generation and nurturing.
- Flexible short- or long-term engagement models: You can scale the relationship up or down depending on growth stage and budgets, avoiding rigid contracts.
- Customized strategic planning with data-driven insights: Plans are built from metrics and experiments, not generic templates, so recommendations tie directly to pipeline impact.
- Support across growth stages: From market-fit work for startups to scalable demand generation for scaling SMBs, Kadima adapts to where you are.
Who It’s For
This service is ideal for startups and small to medium-sized B2B businesses that need senior marketing leadership but cannot justify a full-time CMO. It fits teams that want to accelerate go-to-market efforts, implement AI-driven efficiencies, or professionalize demand generation without adding headcount. If you value a partner that embeds with your team and takes ownership of both strategy and execution, Kadima is tailored for you.
Unique Value Proposition
For growing B2B companies that need marketing clarity and momentum, our fractional CMO service provides executive-level strategy, proven playbooks, and hands-on leadership—without the cost or commitment of a full-time CMO. Unlike agencies that focus only on campaigns or consultants who only advise, we embed directly with your team to install a repeatable marketing engine that ties strategy to pipeline and results. That embedding is the differentiator: Kadima doesn’t parachute in with a plan and leave; it becomes part of your operating rhythm, aligning sales and marketing, automating lead flows with AI, and iterating until the metrics move. This design choice prioritizes measurable ROI over scope creep.
Real World Use Case
A startup used Kadima to architect a go-to-market strategy, implement AI-driven lead scoring and nurture sequences, and execute demand-generation campaigns. The result was faster qualification, more predictable pipeline, and increased conversion velocity—achieved without hiring a full marketing org.
Pricing
Quote-based; not specified—contact Kadima for a free strategy session.
Website: https://gokadima.com
Growth Connect
At a Glance
Growth Connect delivers vetted fractional CMO services that let growing B2B companies access senior marketing leadership without the cost or commitment of a full-time hire. The service matches you with experienced marketing leaders who can build strategy, manage execution, and even recruit or manage vendors. It’s a pragmatic, ROI-focused option for companies that need marketing clarity and velocity fast. Not a magic button — but a focused, high-leverage alternative.
Core Features
Growth Connect centers on fractional CMO matching and hands-on strategic planning and execution. Offerings include website development and optimization, content strategy, and repeatable 90-day marketing campaigns with KPI tracking. The service also provides vendor and freelancer management plus recruitment support to help you build or scale an in-house marketing team. Those are practical capabilities designed to move from strategy to measurable pipeline improvement.
No fluff.
Pros
- Cost-effective alternative to full-time CMO hiring: Engaging a fractional CMO reduces fixed payroll costs while preserving senior-level expertise.
- Expert guidance in marketing strategy and execution: Matched leaders provide hands-on support to develop and implement strategic plans tailored to business objectives.
- Flexible engagement tailored to business needs: The part-time, scoped arrangements allow startups and growing firms to scale effort up or down based on momentum and budget.
- Focus on ROI and measurable results: Built-in 90-day campaigns and KPI tracking prioritize outcomes and make performance visible.
- Access to a community of experienced marketing leaders: You get exposure to best practices and peer insight through connections with other vetted CMOs.
Cons
- Dependent on the quality of the matched CMO: Outcomes hinge heavily on who you’re paired with, so mismatch risk can blunt impact.
- May require internal resources for implementation: Clients still need some internal capacity to execute recommendations and run day-to-day tactics.
- Limited to businesses able to engage with fractional leadership: Firms that need full-time, in-house daily execution may find the model insufficient for their needs.
Who It’s For
Growth Connect is ideal for B2B startups and growth-stage companies — including SaaS and real estate tech firms — that need senior marketing leadership but can’t justify a full-time CMO. It suits teams that want a strategic partner who will both design repeatable systems and help implement them over defined 90-day sprints.
Unique Value Proposition
The service’s unique strength is pairing experienced, vetted marketing leaders with a focus on measurable, repeatable campaigns and practical implementation support. That combination shortens the path from strategy to pipeline while keeping costs variable and tied to outcomes.
Real World Use Case
A tech company engaged Growth Connect to redesign its website for conversions, build a content strategy, and run targeted 90-day campaigns. The matched fractional CMO oversaw vendor work, set KPIs, and coordinated execution, which led to increased leads and clearer attribution of marketing ROI.
Pricing
Quote-based — no specific public pricing is listed; engagement cost likely varies by scope and CMO seniority.
Website: https://growthconnect.io
Kalungi
At a Glance
Kalungi is a full-service B2B SaaS marketing agency built to scale companies that already have product-market fit. Their offering centers on fractional CMO leadership plus a T2D3-certified marketing team that covers everything from GTM strategy to execution. If you need a single vendor to take ownership of pipeline-driven marketing, Kalungi is designed to do that—but expect a substantial investment and an intensive onboarding rhythm. Bottom line: high-touch, performance-oriented, and engineered for growth-stage SaaS.
Core Features
Kalungi combines strategic leadership with hands-on execution: fractional CMO services and leadership coaching, a 95-point marketing audit with a tactical roadmap, content marketing, SEO, paid media, CRO, ABM, branding, web design and development, marketing automation and reporting, HubSpot implementation as a Diamond Partner, GTM workshops, and sales enablement. The stack is intentionally full-spectrum so you can move from strategy to measurable pipeline outcomes without stitching multiple vendors together.
Pros
- Comprehensive all-in-one SaaS marketing solution: Kalungi bundles strategy, creative, and technical execution so you avoid coordination gaps between agencies and internal teams.
- Flexibility to work with existing marketing teams: They can embed with your team and augment gaps rather than replace internal capability entirely.
- Performance-based pricing model aligning agency success with client results: Their incentives are designed to move in step with your growth outcomes, which sharpens accountability.
- Wide range of services from strategy to execution: From GTM workshops to HubSpot implementation, the service list covers every marketing function a scaling SaaS company needs.
- Experienced leadership and certified teams: The offering centers on CMO-level leadership and certified specialists, which helps translate strategy into repeatable processes.
Cons
- Pricing may be high for smaller companies starting out: Their full-service engagements start at a level that is best suited to later-stage growth budgets.
- Possible need for significant time investment upfront during onboarding: The depth of audit and strategy work requires an intensive initial collaboration period to get to results.
- Specific to B2B SaaS companies, may not suit other industries: The model, playbooks, and certifications are tuned for SaaS, so non-SaaS businesses will find mismatched focus and expertise.
Who It’s For
Kalungi is ideal for B2B SaaS companies that have proven product-market fit and need a performance-centric marketing partner to scale revenue. If you want CMO-level strategy without hiring a full-time executive, or if your team needs a turnkey marketing engine that ties activity to pipeline, Kalungi fits that bill.
Unique Value Proposition
Kalungi’s unique value is combining fractional CMO leadership with a certified, full-stack marketing team focused on measurable pipeline growth. That alignment—strategy, certified execution, and performance-based incentives—reduces handoff risk and concentrates accountability on outcomes rather than deliverables.
Real World Use Case
A SaaS company contracted Kalungi for end-to-end marketing: strategy, content, SEO, web development, and HubSpot setup. Kalungi delivered both the tactical programs and executive oversight that together produced a notable uplift in MQLs and pipeline growth according to the engagement summary.
Pricing
Starting at $45,000 per month for full-service engagement; coaching starts at around $6,500 per month.
Website: https://kalungi.com
Marketri
At a Glance
Marketri is a fractional marketing firm built to accelerate B2B growth through strategic planning and hands-on execution. Their offering centers on senior leadership—fractional CMOs—and a proprietary Marketri Momentum Model (M3) that frames planning, technology, and measurement. For mid-market B2B organizations that need an external marketing engine rather than a one-off campaign, Marketri promises a durable partnership that moves strategy into measurable pipeline growth. It’s strategic, consultative, and designed for teams scaling marketing capability quickly.
Core Features
Marketri combines strategic marketing and growth planning with executional muscle: fractional CMO leadership, long-term partnership options, high-impact consulting projects, brand and website development, and marketing technology selection and optimization. The firm positions M3 as the organizing framework—so you get a repeatable model rather than ad hoc tactics—and they wrap analytics around execution to track business outcomes. In short: strategy, creative, tech, and measurement under one roof.
Pros
- Experienced leadership: Marketri delivers senior-level guidance through a fractional CMO model, so clients get executive strategy without hiring full-time leadership.
- Proprietary framework: The Marketri Momentum Model (M3) provides a clear growth methodology that helps align strategy, execution, and measurement.
- End-to-end capabilities: The firm covers strategy, branding, website work, martech selection, and ongoing execution, reducing vendor handoffs.
- Proven outcomes: Client testimonials emphasize measurable results and smooth integration with internal teams, which supports the firm’s claims.
- Flexible engagement models: From discrete high-impact projects to long-term partnerships, Marketri adapts to different maturity levels and resource realities.
Cons
- Pricing transparency: Detailed pricing information is not specified on the website, which requires prospective clients to schedule a consultation to learn costs.
- Dependence on external team: Engaging Marketri can create dependence on an external marketing function, which may reduce direct in-house control over day-to-day activities.
- Pricing placeholder concerns: The site’s lack of clear, published packages means you can’t quickly benchmark cost versus ROI before a call.
- Use-case clarity: Some buyers may want more public examples or case detail upfront to judge fit against specific initiatives before committing to a discovery conversation.
Who It’s For
Marketri is aimed at mid-market B2B companies that need strategic marketing growth support—especially organizations that want executive-level marketing leadership without hiring a full-time CMO. If you’re building a marketing function, relaunching brand and website, or implementing martech to scale measurement and pipeline, Marketri is positioned to be a partner in both planning and execution.
Unique Value Proposition
Marketri’s distinct value is its combination of fractional CMO leadership and the M3 framework, which together convert strategic intent into operational playbooks and measurable outcomes. You’re not buying isolated deliverables; you’re buying a repeatable growth engine led by senior talent.
Real World Use Case
A B2B company engaged Marketri to overhaul its branding and website, then layered in a comprehensive marketing plan and martech implementation. The result: improved visibility, a stronger online presence, and measurable growth tied to marketing activities.
Pricing
Not specified on the website. Interested clients are encouraged to schedule a consultation for tailored pricing details.
Website: https://marketri.com
Fractional CMO Services Comparison
This table provides a comparative overview of four fractional CMO services, highlighting their key features, pros, cons, suitability, and pricing.
| Service | Key Features | Pros | Cons | Pricing |
|---|---|---|---|---|
| Kadima | AI automation, customized strategies, ongoing execution support | Cost-effective, AI expertise, flexible engagements Data-driven insights, adaptable across growth stages |
Quote-based; pricing not specified. | Contact for quote |
| Growth Connect | CMO matching, 90-day campaigns, vendor management | Cost-effective, tailored strategy, flexible engagements ROI focus, access to experienced leaders |
Outcomes tied to CMO quality May need internal resources Limited to fractional leadership |
Contact for quote |
| Kalungi | Full-service agency, T2D3-certified team, comprehensive execution | All-in-one solution, flexible team integration Performance-based pricing, wide service range, experienced leadership |
High cost for startups Intensive onboarding SaaS-focused |
Starting at $45,000/month |
| Marketri | Marketri Momentum Model (M3), senior leadership, branding, martech optimization | Experienced leadership, proprietary framework End-to-end capabilities, proven outcomes, flexible arrangements |
Pricing transparency issues Dependence on external team Lack of public case detail |
Not specified; schedule consultation |
Get the Marketing Leadership Your B2B Company Needs Today
Navigating the landscape of B2B marketing tools can be overwhelming, especially when you face challenges like costly full-time hires or scattered agency efforts that lack hands-on leadership. This expert review highlights the crucial need for a repeatable marketing engine that tightly connects strategy to measurable pipeline results. If your goal is to accelerate growth without the weight of long-term commitments or unclear outcomes, you are not alone.
At Kadima, we understand these pain points. Our fractional CMO service provides the executive-level strategy and proven playbooks tailored for growing B2B companies. You get hands-on leadership that embeds directly with your team to remove guesswork and deliver real marketing momentum through AI-powered workflows and data-driven insights. Don’t settle for disconnected campaigns or advice that stays on the shelf.
Take control of your marketing future now by exploring how our approach to fractional CMO leadership aligns with your company’s specific growth stage. Visit Kadima to schedule a free session and start building a predictable pipeline that delivers results you can count on. Learn more directly on our landing page and transform your marketing challenges into lasting success.
Frequently Asked Questions
What factors should I consider when comparing B2B marketing tools?
When comparing B2B marketing tools, focus on features, pricing, user interface, customer support, and integration capabilities. Evaluate how each tool aligns with your specific marketing goals and operational needs.
How can I effectively evaluate the ROI of different B2B marketing tools?
To evaluate the ROI, set clear KPIs related to lead conversion, customer engagement, and campaign performance before implementation. Track these metrics regularly to quantify how each tool contributes to your bottom line, ideally showing a return of at least 20% within the first quarter.
What features are essential in a B2B marketing tool for lead generation?
Essential features include CRM integration, automated email marketing, analytics dashboards, and advanced segmentation capabilities. Make sure to look for tools that provide insights into customer behavior to optimize future campaigns effectively.
How can I determine if a B2B marketing tool is user-friendly?
To determine user-friendliness, consider requesting a demo or trial version of the tool. During this process, evaluate the ease of navigation, the clarity of the interface, and the quality of the onboarding materials provided.
What are some common mistakes to avoid when selecting B2B marketing tools?
Common mistakes include failing to align the tool’s capabilities with specific business goals and overlooking user feedback. Be sure to compile a list of must-have features and consult your marketing team to ensure the chosen tool meets everyone’s needs before finalizing your decision.
How do I ensure that my team can make the most of a new B2B marketing tool?
To ensure your team maximizes the use of a new tool, provide comprehensive training and set clear usage objectives. Consider developing a plan to track proficiency and effectiveness, aiming for full team adoption within 30–60 days.