The Kadima Blog
Things we’re interested in. Things we’re expert in. All helping you drive your business foward.
Performance Marketing: Scaling B2B Revenue Efficiently
Performance marketing in B2B tech—core definition, key types, processes, benefits, and exit strategy impact for founders aiming to scale revenue.
How to Measure Marketing ROI for Scalable B2B Growth
Learn how to measure marketing ROI with clear, actionable steps that help B2B founders and CFOs scale revenue and prepare for a successful exit.
What Is Brand Positioning for B2B Growth?
Brand positioning for B2B: definition, core strategies, must-avoid mistakes, key systems, and how positioning drives revenue and exit value for founders.
7 Essential B2B Performance Metrics List for Scalable Growth
Discover the top 7 B2B performance metrics list for U.S. founders and CFOs. Learn how to scale revenue and prepare for private equity exits.
Retention Marketing: Boosting B2B Revenue Growth
Retention marketing for B2B: Learn core strategies, key tactics, financial impacts, and common pitfalls for scaling revenue with less stress.
7 Proven Ways to Accelerate Your B2B Pipeline Growth
Discover 7 proven ways to accelerate your B2B pipeline. Learn how tech founders and COOs can use scalable systems to boost sales and reduce founder reliance.