The Kadima Blog
Things we’re interested in. Things we’re expert in. All helping you drive your business foward.
7 Essential B2B Brand Positioning Tips for SaaS Success
Discover 7 actionable B2B brand positioning tips designed for SaaS, startups, and real estate tech. Learn practical steps to stand out and win your market.
What Is Customer Acquisition Cost? Complete Breakdown
Customer acquisition cost explained: learn calculation methods, SaaS and startup benchmarks, real-world examples, and strategies to optimize CAC.
7 Key Advantages of Marketing Automation for SaaS Growth
Explore 7 major advantages of marketing automation for SaaS, startups, and real estate tech. Learn actionable ways to improve efficiency and sales.
The Essential Guide to the Role of Content in B2B
Unlock the role of content in B2B for SaaS and startups. Explore content types, strategic benefits, and best practices in this comprehensive guide.
B2B Pipeline Explained: Building Reliable Revenue
B2B pipeline explained in this comprehensive guide—discover stages, key metrics, sales-marketing alignment, common mistakes, and optimization tips.
Complete Guide to Why Scale Marketing Teams
Why scale marketing teams? Learn foundational concepts, benefits for SaaS and startups, real-world scaling strategies, and pitfalls to avoid in this complete guide.