The Kadima Blog
Things we’re interested in. Things we’re expert in. All helping you drive your business foward.
How to create thought leadership content for B2B growth
Learn how to create authentic thought leadership content that establishes authority, attracts qualified B2B leads, and drives measurable revenue growth with proven frameworks.
How to create buyer personas for B2B success in 2026
Learn how to create data-driven buyer personas that help B2B founders scale revenue predictably. Step-by-step guide with research methods, templates, and proven strategies.
What does a fractional CMO do? Guide for growing businesses
Discover what fractional CMOs do, their core responsibilities, cost comparisons to full-time hires, and when to hire one for your growing B2B company.
What is cohort analysis? A guide for B2B leaders 2026
Discover how cohort analysis reveals hidden customer patterns that aggregate metrics miss. Learn practical implementation strategies for B2B growth and exit readiness.
How to segment your email list for B2B growth in 2026
Learn how to segment your email list for B2B growth with proven strategies that boost open rates 50% and increase revenue up to 760% through targeted campaigns.
MQL vs SQL: Clear lead qualification for B2B growth
Understand MQL vs SQL to optimize your B2B sales funnel. Learn clear qualification criteria, alignment strategies, and practical tips to convert more leads into revenue in 2026.