The Kadima Blog
Things we’re interested in. Things we’re expert in. All helping you drive your business foward.
What does a fractional CMO do? Guide for growing businesses
Discover what fractional CMOs do, their core responsibilities, cost comparisons to full-time hires, and when to hire one for your growing B2B company.
What is cohort analysis? A guide for B2B leaders 2026
Discover how cohort analysis reveals hidden customer patterns that aggregate metrics miss. Learn practical implementation strategies for B2B growth and exit readiness.
How to segment your email list for B2B growth in 2026
Learn how to segment your email list for B2B growth with proven strategies that boost open rates 50% and increase revenue up to 760% through targeted campaigns.
MQL vs SQL: Clear lead qualification for B2B growth
Understand MQL vs SQL to optimize your B2B sales funnel. Learn clear qualification criteria, alignment strategies, and practical tips to convert more leads into revenue in 2026.
How to segment audiences for B2B growth in 2026
Learn how to segment B2B audiences effectively in 2026 with proven strategies that boost revenue by 760%, targeting decision-makers who drive growth.
Unlock B2B growth with intent data in 2026
Discover how intent data reveals buyer interest 3-6 months early, improves conversion rates by 30%, and positions B2B companies for predictable revenue growth and successful exits.