The Kadima Blog
Things we’re interested in. Things we’re expert in. All helping you drive your business foward.
What Is SaaS Onboarding and Why It Matters
SaaS onboarding streamlines user adoption, boosts retention, and impacts B2B revenue growth. Learn proven models, pitfalls to avoid, and keys to scaling.
7 Essential Marketing Metrics to Track for B2B Growth
Discover 7 core marketing metrics to track for B2B founders and CEOs. Learn how these metrics help scale revenue and optimize systems for easy exits.
Performance Marketing: Scaling B2B Revenue Efficiently
Performance marketing in B2B tech—core definition, key types, processes, benefits, and exit strategy impact for founders aiming to scale revenue.
How to Measure Marketing ROI for Scalable B2B Growth
Learn how to measure marketing ROI with clear, actionable steps that help B2B founders and CFOs scale revenue and prepare for a successful exit.
What Is Brand Positioning for B2B Growth?
Brand positioning for B2B: definition, core strategies, must-avoid mistakes, key systems, and how positioning drives revenue and exit value for founders.
7 Essential B2B Performance Metrics List for Scalable Growth
Discover the top 7 B2B performance metrics list for U.S. founders and CFOs. Learn how to scale revenue and prepare for private equity exits.