The Kadima Blog
Things we’re interested in. Things we’re expert in. All helping you drive your business foward.
What Is Partner Marketing and Why It Matters
Partner marketing unlocks new revenue for B2B founders. Learn types, benefits, and proven systems for scaling with collaborative partnerships.
Marketing Funnel Stages: Turning Leads Into Revenue
Marketing funnel stages explained for B2B tech leaders: learn essential stages, optimization strategies, KPIs, and top mistakes for scaling revenue systematically.
Channel Strategy: Scaling B2B Revenue With Purpose
Channel strategy for B2B leaders explained. Covers core concepts, key types, ecosystem design, partner management, and systems for scalable exits.
Market Positioning: Powering B2B Startup Growth
Market positioning is key for B2B startups. Learn essential types, strategy frameworks, risks, and mistakes to avoid for scalable revenue.
Lead Generation Workflow for Scalable B2B Revenue Growth
Learn to implement a lead generation workflow for B2B businesses, focusing on step-by-step systems that drive predictable revenue and set up for successful exits.
How to Set Marketing KPIs for Scalable B2B Growth
Learn how to set marketing KPIs step-by-step for B2B businesses to scale revenue, optimize systems, and prepare for a successful private equity exit.