The Kadima Blog

Discover 7 essential startup marketing checklists to help founders and C-level execs reduce stress, scale revenue, and prepare their business for a successful exit.

Customer advocacy drives B2B growth. Learn definitions, types, system design, risks, and how advocacy fuels scalable revenue and strong business exits.

Learn what inbound marketing is, the core strategies for B2B revenue growth, distinctions from outbound, and how it supports both scaling and successful exits.

Learn 7 common startup marketing mistakes and discover actionable tips so B2B founders and CEOs can scale revenue more efficiently with proven systems.

Pipeline marketing accelerates B2B revenue by aligning sales and marketing, improving lead quality, boosting close rates, and supporting efficient exits.

What is demand capture? Learn its definition, core mechanics, B2B examples, critical risks, and how to scale it for revenue and exits.